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名称:南宁市通众视线广告有限公司
地址:南宁市西乡塘区龙腾路台湾街云林苑3A1005
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南宁亮化公司“广告预算的方法”
来源:南宁通众广告有限公司 【文章字体: 】 发布时间:2014-03-18

 

目前,普遍为广告界采用的广告预算法有数十种之多,南宁广告公司认为每一种方法都各有所长、各有所短,没有一种方法被公认是最科学的。下面着重介绍最常见的方法。

YI、MUBIAODACHENGFA

    ZHEIZHONGFANGFASHIYOUKELITICHUDEDAGMARFAERLAI,YEJIAOMUBIAORENWUFA。ZHEIZHONGFANGFASHISHOUXIANQUELIYIDINGDEXIAOSHOUMUBIAOHEGUANGGAOMUBIAO,RANHOUJUEDINGDACHENGZHEIZHONGMUBIAODEGUANGGAOHUODONGJIHUA,RUGUANGGAOMEITIDEXUANZE、GUANGGAOBIAOXIANXINGSHI、GUANGGAOFABUSHIJIANHEPINLVDENG,ZHUXIANGGUSUANCHUSUOXUFEIYONG,ZUIHOULEIJIAQILAI,JIUSHIGUANGGAOFEIYONGZONGE。JISUANFANGFASHI:GUANGGAOFEI=MUBIAORENSHUX PINGJUNMEIRENMEICIGUANGGAODAODAFEIX GUANGGAOCISHU。

    ZHEISHIYIZHONGBIJIAOKEXUEDEGUANGGAOYUSUANFANGFA,XITONGXINGHELUOJIXINGJIAOQIANG,NENGGOUSHIYINGSHICHANGYINGXIAOBIANHUAERLINGHUODIJUEDINGGUANGGAOYUSUAN。YOUDIANZAIYUTASHIMEIBIGUANGGAOZHICHUMUBIAOMINGQUE,XIAOGUOMINGXIAN,JIBUHUIZAOCHENGLANGFEI,YEBUHUICHANSHENGDUANQUE。QICUNZAIDEQUEDIAN:NANYIQUEDINGDACHENGZHEIXIEMUBIAODAODIXUYAODUOSHAOQIAN。LINGWAI,ZHEIZHONGFANGFAMEIYOUCONGCHENGBENGUANNIANCHUFALAIKAOLVMOUYIGUANGGAOMUBIAOSHIFOUZHIDEZUIQIU。

ER、XIAOSHOUBILIFA

欢乐拼三张    JIUSHIYIYIDINGSHIQINEIXIAOSHOULIANGDEYIDINGBILILAIJISUANHUOJUEDINGGUANGGAOFEIDEFANGFA。QIJIBENJISUANGONGSHIWEI:GUANGGAOFEIYONG=XIAOSHOUZONGEX GUANGGAOFEIYONGYUXIAOSHOUZONGEDEBAIFENBI。YOUYUJISUANDEBIAOZHUN--------XIAOSHOUEDENEIHANBUTONG,YOUKEFENWEIBUTONGDEFANGFA。

    1、SHANGNIANDUXIAOSHOUEBAIFENBIFA。JIGENJUQIYESHANGNIANDUXIAOSHOUE,QUEDINGYIDINGBILILAIYUSUANGUANGGAOFEIYONGDEFANGFA。

    2、JIHUAXIAOSHOUEBAIFENBIFA。JIYIQIYEXIAYINIANDUYUJIDECHANPINXIAOSHOUE,QUEDINGYIDINGBILILAIYUSUANGUANGGAOFEIYONGDEFANGFA。

    3、PINGJIAXIAOSHOUEBAIFENBIFA。JIUSHIYIRUOGANNIANXIAOSHOUEDEPINGJUNSHUWEIJISHU,HUOZHEQUSHANGNIANDUXIAOSHOUEYUBENNIANDUYUSUANXIAOSHOUEDEPINGJUNSHUZUOWEIJISHU。

    4、JIHUAZENGJIAXIAOSHOUEBAIFENBIFA。JIUSHIYISHANGNIANDUGUANGGAOFEIWEIJICHU,ZAIJIASHANGBENNIANDUJIHUAXIAOSHOUZENGJIABUFENANBILIJISUANCHUDEGUANGGAOFEIYONGE。

SAN、XIAOSHOUDANWEIFA

欢乐拼三张    JIUSHIYIMEIYIXIAOSHOUDANWEITOURUDEGUANGGAOFEIJINXINGGUANGGAOYUSUANDEFANGFA。JISUANGONGBURUXIA:GUANGGAOFEI=MEIGEXIAOSHOUDANWEIDEGUANGGAOFEIX XIAOSHOUDANWEISHULIANG。

    ZHEIZHONGFANGFAJIANDANRONGYIZHIXING,BIANYUJISUANXIAOSHOUCHENGBEN,CHANPINMAICHUDEYUEDUO,PINGTANDAOMEIJIANCHANPINSHANGDEGUANGGAOFEIYUESHAO。ZHEISHIJISHANGSHIXIAOSHOUBILIFADEYIZHONGBIANXING。CIFAZHUYAOSHIYONGYUYIXIALIANGLEISHANGPIN:YILEISHIBOLIDUOXIAODERICHANGSHENGHUOYONGPIN,LINGYILEISHIJIAGEJIAOGAODENAIYONGXIAOFEIPIN。QIQUEDIANSHILINGHUOXINGJIAOCHA,JIANGGUANGGAOZHICHUHEXIAOSHOUQINGKUANGYINGUODAOZHI,MEIYOUKAOLVSHICHANGSHANGDEBIANHUAYINSU。

SI、JINGZHENGDUIKANGFA

    JIUSHIGENJUJINGZHENGDUISHOUDEGUANGGAOFEIYONGZONGELAIJUEDINGBENQIYEDEGUANGGAOFEIYONG,YOUJIAOJINGZHENGPINGWEIFA。GUANGGAOZHUMINGQUEBAGUANGGAODANGZUOSHICHANGJINGZHENGDEGONGJU,YICITIGAOHUOBAOCHIZIJIDEJINGZHENGDIWEI。ZHEIZHONGFANGFAYOULIANGZHONG:SHICHANGZHANYOULVFAHEZENGJIANBAIFENBIFA。

欢乐拼三张    JINGZHENGDUIKANGFADUOSHIYONGYUJINGZHENGJILIEDECHANPINHEQIYE,YOUQISHIDANGTONGLEICHANPINSHICHANGSHANGYOU3GEYISHANGDEJINGZHENGDUISHOUSHI,CAISHIYONGYUCAIQUZHEIZHONGFANGFA。CIFAYAOMAOYIDINGDEFENGXIAN,SHIYONGYUZIJINXIONGHOUDEDAXINGQIYE。CUNZAIWENTISHIJINGZHENGDUISHOUDEXINXIHENNANHUODE,JINJINGENJUDUISHOUDEGUANGGAOFEIYONGLAIQUEDINGZIJIDEGUANGGAOYUSUAN,YOUYIDINGDEPIANMIANXINGHEMANGMUXING。

WU、ZHICHUKENENGFA

    GENJUQIYEDECAIWUCHENGSHOUNENGLILAIQUEDINGGUANGGAOYUSUANDEFANGFA,YOUCHENGQUANLIYIFUFA。GENJU“LIANGRENWEICHU”DEJINGYANYUANZE,JIANGQIYEDEZONGSHOURUKOUCHUCHENGBENFEI、GUANLIFEIHEQITAZAFEI,SHENGXIAFEIYONGQUANBUZUOWEIGUANGGAOYUSUAN。ZHEISHIYIZHONGZUIJIANDANDEYUSUANFANGFA,SHIYONGYUXINCHANPINSHANGSHI、FEIYIBANXIAOXINGQIYE。DANTONGSHIZHEIZHONGFANGFAYEJUYOUHENDADEMAOXIANXING,HENNANQUEDINGSUOHUAFEIYONGSHIFOUYOUXIAO,ERQIEBURONGYIFANYINGCHUGUANGGAOZHICHUYUXIAOLIANGBIANHUADEGUANXI。

LIU、TOUZIXIAOYIFA

    ZHEIZHONGFANGFABAGUANGGAOFEIYONGZHICHUKANZUOSHIYIZHONGTOUZI,ANMOUXIEHUISHOU BIAOZHUNLAIQUEDINGGUANGGAOYUSUAN。SHOUXIANQUEDINGTOUZIMUBIAO,ANYIDINGTOUZIXIAOYIHEHUIKOULVLAIQUEDING,RANHOUGENJUGUANGGAODEJINGJIXIAOYICESUANYUSUAN。ZHEIZHONGFANGFADEMINGXIANQUEXIANZAIYUGUANGGAOXIAOGUOBINGBUNENGQUANBUZHESUANCHENGJINGJIXIAOYI,RUZHIMINGDUTIGAOBAIFENZHIJIKEDUOHUOXIAOSHOUEHUOLIRUNDUOSHAO。

QI、WUDUANFA

欢乐拼三张    JIUSHIYOUQIYEZUIGAOLINGDAOLAIJUEDINGGUANGGAOFEIDETOURUSHUE,YOUJIAOSUIJIFENTANFA。SUIJIYUSUANSHIYIZHONGZUIYUANSHIDE,BUKAORENHESHUJUZHICHIDEYUSUANFANGFADE,TAWANQUANPINGLINGDAOZHEDEPANDUAN、JINGYANHELINGGANQUEDING,RONGYICHUXIANPIANCHA。YUZHIXIANGDUIYINGDESHIWUJIHUADEGUANGGAO。

    此外,南宁广告公司还有用于邮购广告的通讯订货法、运用系统分析和运筹学模型的计量设定法等。